How To Name Your Brand

Naming your brand is very important because it helps you gain more visibility on the delivery platforms and attract more customers. We recommend always adding in food keywords ("taco", "burrito", "Thai", "sushi", etc) when coming up with a brand name. 

Good Naming Techniques

1. Include the cuisine type in the name - This helps you appear in more searches, which increases your visibility
• ex. "Thai Thai Thai", "Burger Mansion"
2. Include Buzzwords - Vegan, Keto, and Organic are examples of highly searched categories/buzzwords on these delivery platforms
3. Play around with Unique/funny names - This helps distinguish you from other brands
• ex. "Jamaican Me Loco Burritos"

Bad Naming Techniques

1. Do not use special characters or emojis - Not all platforms allow them, which makes it difficult to search
• ex. "|tartine|- Tartines", ":) Smile Burgers"
2. Do not use the name of any existing restaurants - The delivery platforms may flag your account if you use an existing brand's name
3. Do not use explicit language - The delivery platforms may reject your brand name if you use explicit language